Leveraging his knowledge, talents, and connections, in just four years, Durant developed Buick into the nation’s highest volume automobile producer in just four years.ĭurant’s success with Buick led to the creation General Motors on September 16, 1908. In 1904, he was asked to take over general management of the fledgling Buick Motor Co., which had been brought to Flint the year prior. It would grow to become one of the world’s largest carriage manufacturers, developing an international network of distributors and introducing such concepts as vertical integration and model differentiation to meet customer wants and need.ĭurant was quiet and charismatic, earning a reputation as a super salesman and accomplished business leader. The company would become known as the Durant-Dort Carriage Company. The story of General Motors begins in Flint, Michigan, where, in 1886, William Crapo “Billy” Durant and Josiah Dallas Dort formed the Flint Road Cart Company and began building horse-drawn carriages.
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